Demdaco and I are celebrating FIVE years of partnering this month. Seriously. It seems like just yesterday that we launched our first collection of wall art at the Atlanta market. I wasn't there
for the launch. I'm not sure I even knew there was a launch, or a gift show, or that it would be a big deal at all - I barely knew what to expect and had little clue how it all worked. At the time, my book had just released and John and I had recently moved to Seattle where I was busy filling my etsy orders, selling my prints and originals, marketing my book, and generally working by tail off so I could make it as a full time artist. My taking the leap into licensing with Demdaco has been, hands down, the best off-the-cuff,
let's just see what happens decision I've ever made.
I cannot thank you enough for supporting the line these last five years. I can't thank Demdaco enough. Retailers enough. Sales team enough. It's takes a major village. And I hope it continues for a long, long time.
I've got big, big, BIG news about our latest launch at the upcoming gift markets. And yes, this time, I will be there. With a wide smile, and open heart.
I'm so thrilled to finally share with you a few sneak peeks of my brand new jewelry and fashion collection with Demdaco. I am thrilled. In addition to jewelry and fashion, we're debuting a brand new holiday collection (holy smokes, it's gorgeous), and lots of new and exciting gift and wall art products as well.
Retailers, there are about 75 new skus that make up the jewelry and fashion collections alone, plus the new holiday line and new gift products - lots of exciting products. If you're heading to one of the upcoming gift markets, please stop by the Demdaco showroom to see it all! Or, if you prefer, you can now see and order the items directly from
Demdaco's new retailer website. Yes!
(Please note: If you order online, you'll need to click the following categories under the Demdaco Studio brand: "The Kelly Rae Roberts Collection" and "Kelly Rae Roberts Fashion" to see all the new jewelry, fashion, and gift products. For the holiday line, you'll need to click the Sylivestri brand and then "Peace On Earth Collection by Kelly Rae Roberts")
International Retailers: Demdaco is now distributing the Kelly Rae Roberts Collections worldwide. This is huge news! Please contact contact Cash Claridge (cash.claridge[at]demdaco.com) and Jenifer Regnier (Jenifer.Regnier[at]demdaco.com) at Demdaco and they will help you get started. Woohoo!
US + international customers, if you'd like to know when the new collections are online and ready for purchase, please be sure to sign up for the
newsletter.
Okay, friends, here's a small sneak peek at what's being introduced this month at the gift markets. I'm crazy excited...jewelry, fashion, holiday, gifts, and more!
TOTES:
Tote bags! Messenger bags! Weekenders! Wristlets! Several different designs of each style. All amazing. My favorite, though? The structured large totes like the one above. There are several designs, all gorgeous.
(a couple of the messenger bags)
(a couple of the wristlets)
The tote collection was a long, long time in the making, and I'm really happy with how it all turned out. I can't wait for these to make their way into stores nationwide! Above is just a small peek into what's being introduced. I'll share the full collection in the coming weeks!
JEWELRY:
We're introducing an extensive jewelry collection. We started with the super popular
cuff bracelets last summer and these new collections are a wonderful addition to the cuffs.
We're introducing three different jewelry collections: signature, vintage, and fashion. Here's a sneak peek into each one:
The fashion collection features pieces that are soft and layered, and most definitely feminine. Above are a couple of my favorites from this collection. This collection also features a large, GORGEOUS selection of really simple necklaces that can be used for layering with other necklaces. I don't have a good photo yet of these, but think simple phrasing (love, hope, faith, etc) stamped into beautiful pendants with chains that are laced with gorgeously dyed velvet. Amazing.
The signature collection includes many pieces (necklaces, bracelets, earrings, and keychains, too) that feature my artwork as the focal point. The most affordable and largest of all the jewelry collections, these pieces shine, shine, shine. Love them all. Can't wait to show more of them to you, but wanted to give a sneak peek first.
Last but not least, we're introducing a small, vintage inspired collection which includes necklaces, earrings, and bracelets. All gorgeous, and so well made. My heart can hardly believe it. Love.
Again, these are just sneak peeks, but I'll share more of the collections in the coming weeks.
Retailers, please get your orders in fast as we're expecting these to sell quickly once the January gift markets begin! Super exciting...
HOLIDAY:
Holiday!!! I'm super thrilled to announce my new partnership with Sylvestri (a brand under the Demdaco umbrella). We've created a lovely holiday line that we're calling the Peace On Earth Collection. It's soft, ethereal, and tranquil - and I couldn't be happier. The first time I saw it in person, I almost cried. It's magic.
There are about 50 products in the holiday collection, including a gorgeous music box, plates, wine glasses, wall art, figures, a variety of gorgeous ornaments (including mini angel figurines), bells, and so much more.
Definitely a new approach to holiday that could stay out all year long, not just during Christmas. Love, love, love.
GIFT:
Our theme for this launch was celebrate. We wanted to create products that could be used while gathering with family and/or friends around the dinner table, or any gathering really - any opportunity to celebrate the everyday moments with loved ones.
Here is a sneak peek at our latest gift collection release!
Trays! Table top magnet/menu boards! Tea towels! Aprons! Metal gift tags that can used for anything, including wine bottle ornaments. Candles! Tiered table top pieces! Banners! And so much more.
Totally in love with this tiered metal piece. I think it will live in the center of our kitchen island :)
We've also got new wall canvases, new angels, figurines, magnets, crosses, photo frames, and more. I love this new release so, so much.
And these metal tags. I will be gifting these to everyone I know this year. They are the bomb.
RECAP:
I hope you've enjoyed this sneak peek of all all the new collections launching this month with Demdaco and Sylvestri! I'll share more photos of more products in the coming months.
Retailers, if you're heading to one of the upcoming gift markets, please stop by the Demdaco showroom to see it all! Or, if you prefer, you can now see and order the items directly from Demdaco's new retailer website. Yes! (Please note: If you order online, you'll need to click the following categories under the Demdaco Studio brand: "The Kelly Rae Roberts Collection" and "Kelly Rae Roberts Fashion" to see all the new jewelry, fashion, and gift products. For the holiday line, you'll need to click the Sylivestri brand and then "Peace On Earth Collection by Kelly Rae Roberts")
International Retailers: Demdaco is now distributing the Kelly Rae Roberts Collections worldwide. This is huge news! Please contact contact Cash Claridge (cash.claridge[at]demdaco.com) and Jenifer Regnier (Jenifer.Regnier[at]demdaco.com) at Demdaco and they will help you get started. Woohoo!
US + international customers, if you'd like to know when the new collections are online and ready for purchase, please be sure to sign up for the
newsletter.
THANK YOU, THANK YOU, THANK YOU!
My heart is full.
XO
Kelly Rae